Animal Jam was developed by WildWorks (then called Smart Bomb Interactive) and it was launched on September 9, 2010. In 2011, Animal Jam had over 1 million registered players in the game. Later, in March 2013, the game had already achieved over 10 million players, a milestone which was made known to all of the players in the game itself. Since then, Animal Jam’s population has grown rapidly with the game now having over 100 million players as of late 2018. In May 2020 an in-game event dubbed the “aMAYzing Migration”, WildWorks had changed Animal Jam’s name to Animal Jam Classic. Because it was also part of this event, the WildWorks app that was formerly known as Play Wild took out the name of Animal Jam.