Hello Kitty (Japanese: ハロー・キティ, Hepburn: Harō Kiti), also known by her full name Kitty White (キティ・ホワイト, Kiti Howaito), is a fictional character produced by the Japanese company Sanrio, created by Yuko Shimizu and currently designed by Yuko Yamaguchi. Sanrio depicts Hello Kitty as a female gijinka (anthropomorphization) of Japanese Bobtail with a red bow and, notably, no mouth. According to her backstory, she is a perpetual 3rd-grade student who lives outside London. Sanrio announced in 2018 that Hello Kitty’s birthday is March 5th. Since the cartoon character’s creation, Hello Kitty has become a media franchise including a product line, clothing apparel, toy-line, manga comics, anime series, popular music, and other media.